Vittorio Martinelli has always been involved in sales and marketing for large multinationals. Today he holds the role of CEO of the Japanese giant Olympus. His passion for personal growth has led him to deal, for years, with neuroscience, working with the main Italian neurologists and neurosurgeons, with a particular focus on coaching and social sustainability. He is an adjunct professor for the Bologna Business School and actively collaborates with: SDA Bocconi, Istud Business School, Talent Garden Innovation School and ELIS Foundation.